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Special Article

by LYNNE HOWARD FRAZIER Photography courtesy of NAPLES HISTORICAL SOCIETY

Naples may be the Rodney Dangerfield of cities when it comes to its beginnings. Here, history gets no respect. In a city with few tangible links to perhaps a too-short past, the brown Historic District signs leading into the heart of old Naples often leave visitors — and residents — stumped. Where’s the history?


Few obvious relics remain of the once-remote resort perched on the edge of the Everglades, but a new photographic history book, Naples, may earn a new respect for the supposedly history challenged Historic District. Published in December 2004 by Arcadia Publishing as part of the popular Images of America series, Naples includes a combination of images from the historic photograph collection of the Naples Historical Society as well as vintage postcards from the collection of Nina H. Webber.

The 200 antique images, many previously unpublished, illustrate the history of Naples from its tenuous beginning in 1885 to the tumultuous year of 1960, when Hurricane Donna slammed ashore.
When research for the book was conducted, a treasure-trove of early oral histories, recorded and transcribed by the Naples Historical Society’s Tape Recorded Interview Committee in the 1960s and ‘70s, provided rare quotes and first-person observations


from some of the earliest Naples residents and visitors. The often pithy comments written on the postcards also provided unusual insight into life in early Naples, including this intriguing message written on an early Naples Hotel postcard, “This is to show you we really stayed in Naples, though not at this place. The people appeared too sporty.” Selecting the best images from a collection of more than 1,000 historic photographs proved to be a daunting task; one made even more daunting by the fact that many of the earliest images of the fledgling winter resort town were undated.

Tiny clues helped: the presence of utility lines (a new ice and power plant opened in 1923, built to primarily serve the Naples Hotel, although houses within a mile could connect to the system),
and known, dateable changes to two of the most important structures in the town—the pier and the Naples Hotel. In the late 1880s, the pier and the Naples Hotel were virtually the only structures in Naples. The Naples Company’s first promotional brochure, published in 1888, warned potential investors and tourists, “Visitors must not expect to find a ‘city’ already made; but the location and surroundings, the advantages, beauties and attractions are all there.”


Far from Flagler’s east-coast railroads—or any roads—the newly established winter resort was accessible only by boat so the pier became the town’s vital—and only—link to the outside world. An exceptional photograph, found still glued to its original scrapbook page, revealed a rarely seen view of the lower dock of the pier, where visitors could comfortably disembark from Naples Company boats.


A combination boardwalk and luggage tramway fitted with rails extended from the foot of the pier to the 20-room Naples Hotel, situated grandly on Pier Street (now 12th Avenue South). Henry Watterson, editor of the Louisville Courier-Journal and a friend of Walter N. Haldeman, who became the sole owner of the hotel, the pier and all Naples Company assets in 1890, described the pine wood hotel as “a pretentious edifice, technically described as the hotel, but looking the house of a gentleman.” Although Naples was a remote destination, the superlative hunting and fishing lured a growing number of sportsmen to this rustic paradise. For those who could afford a trip to Naples and, perhaps, an exotic safari into the Everglades, the Naples Hotel and a handful of rental cottages provided the only accommodations.

A 1905 advertisement in Country Life in America emphasized the resort’s unpretentious, easy-going ambience,“ The hotel has a reputation for being a homelike place, conducted for the use of those who go to south Florida for health and for fishing and hunting. But it is not at all a fashionable place, for the guests dress and do as they please.” Many of the earliest photographs of Naples were taken by John “Hack” Hachmeister, a wealthy owner of nine racing associations and an avid sportsman and photographer.

In 1912, Hachmeister arrived with five friends for seven weeks of hunting and fishing, and enthusiastically documented his adventures, sometimes chronicling with subtle humor his life in the rough and not-always-ready resort town. A series of four photographs shows the progress of this first hunting trip, from the group assembling in front of the Naples Hotel to the horse-drawn carriages working their way through the “hole-in-the-wall” gap in the cypress swamp.

Naples History Continued >>>>

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